Design, implementation and maintenance of an outdoor advertising system in one of the largest retail sales networks in Poland
- location: Poland
- implementation period: from 2014 to now
- key numbers:
- 380 stores
- 10,890 m2 of own advertising space
- Since 2014, the Netto retail chain is constantly expanding its stores network, which were designed in accordance with the assumptions of the new concept. The focus was on modern solutions and the arrangement of the sale space as well as adapting completely new quality of the chain discount stores in Poland.
- The architecture and layout of the stores have changed. In order to use the enormous advertising potential of the shop walls, Netto decided to build its own outdoor advertising system based on large-format billboard frames.
- After the testing and analysis, they chose the bannergear ™ system.
Bannergear™ Frames model: Wall Slim 533 × 267 cm.
- frame made of anodized aluminum and galvanized steel guarantees high aesthetics and durability
- internal banner tensioning system perfectly exposes the print, which is a uniform surface. Is resistant to all weather conditions and very easy to use
- application of this solution gives great opportunities for media implementation. Once printed banners can be re-hung (e.g. image campaigns, seasonal sales announcements, permanent promotions), easily switching regions where a specific promotion is currently running
- the frames have only 4 mounting points, they are very light. They are easy to dismantle from the renovated store or move them to different location
- frame made of anodized aluminum and galvanized steel ensures high aesthetics and high durability
- internal banner tensioning system perfectly exposes the print, which has an uniform surface, resistant to all weather conditions and is very easy to use
- This solution gives great opportunities for the implementation of your message. Once printed banners can be re-hung (e.g. image campaigns, seasonal sales announcements, permanent promotions) to regions where a specific promotion is currently running.
- The frames have only 4 mounting points and they are very light. They are easy to dismantle from the renovated store or move them to another location.
Advantages for the Netto network from the use of the bannergear™ frame system.
- mass and wide range – billboards can be seen by everyone moving near shops,
- direct, hard-to-miss exposure – multiple contact of customers with advertising message,
- message supporting purchase impulses – encouraging potential customers to enter,
- high frequency of contacts – thanks to multiple contact with views of the same
- the campaign’s advertising message is easily remembered,
- long-term operation – the advertisement is visible 24 hours/ seven days a week,
- low costs of reaching potential customers compared to other media,
- recipient of outdoor advertising, in order to see it, does not have to enter the store, open newspaper, turn on TV or Internet,
- low cost of local campaigns – thanks to the mobility of the media, the same posters can be used multiple times in different locations,
- repeatable campaigns – we use the same prints (posters)
- Since the inception of the outdoor advertising system based on the bannergear ™ framework, we have implemented our solution in over 380 locations throughout Poland. Netto managed to build a mass communication network visible throughout the country. It reaches places where the company cares most, i.e. near the store,
- We have installed many frames throughout Poland. Thanks to our systems, the advertising message reaches millions of Poles every day,
- We have been accompanying Netto chain in various projects for over 6 years. We carry out campaigns by printing and replacing posters. We develop the entire system on an ongoing basis, we take care of its constant maintenance. Frames are constantly monitored, kept in proper cleanliness and serviced,
- We also install different media carriers in shops of a smaller format. We have completed the challenge set before us and we are taking part in changing the image of the Netto stores network. The construction of this system, which purpose is to use the enormous communication potential of stores, was based on our solutions,
- All systems were designed, developed and manufactured by bannergear ™. This is proof of trust that the Netto network, which is today one of the largest trading companies in Poland, has placed in PDC MEDIA Sp. z o.o.